Jet Fuel Formula is the first and the longest Rocky and Bullwinkle story arc. (Jet Fuel Formula covers forty episodes while the average story arc includes approximately sixteen.) It is also noteworthy in that it established most of the characters, themes, running gags, and other elements that would be employed in later stories and that would become so closely identified with the Rocky and Bullwinkle programs in the years since. The first few episodes contained a laugh track, which was removed when the episodes were released as part of Rocky & Bullwinkle & Friends Complete Season 1.
In spite of the title, the story actually concerns the pursuit of a formula for rocket fuel.
The first and second episodes of Jet Fuel Formula first aired on Thursday, November 19, 1959, as part of the series premiere of Rocky and His Friends on the ABC television network. Two new episodes were broadcast as part of each week's show. Sources are at odds regarding the broadcast of the final episodes, with at least one reporting April 1, 1960 (a Friday) and another April 3 (a Sunday). Published television listings indicate that the series aired on Thursdays throughout the run of Jet Fuel Formula, suggesting that the final episodes (39 and 40) likely aired on March 31 or, perhaps, April 7.
Rocky and Bullwinkle attempt to bake a Mooseberry fudge cake using Grandma Bullwinkle's recipe, unaware that the raw cake batter is actually a revolutionary rocket fuel. While attempting to light the old-fashioned oven Bullwinkle ignites the first layer, launching the oven to the Moon. In order to retrieve the appliance they build their own rocket ship and use the remaining cake layers to propel them to the moon and then back to Earth. Upon their return, the U.S. government places Bullwinkle in charge of "moosile" research and he sets about to recreate the cake recipe, half of which was destroyed in the initial explosion. Two Moon Men, Gidney and Cloyd, arrive to prevent Bullwinkle from recreating the formula, as they fear an invasion of tourists from Earth. Hypnotized by Boris, Bullwinkle is able to remember the recipe. However, by the time he does so Boris has fallen asleep, and when Bullwinkle reveals the formula he is "scrootched" (frozen) by the Moon Men. Boris then steals the frozen Bullwinkle. When he revives Boris puts him to work in a new lab, transmitting the moose's research to his superiors. He also attempts to immobilize the Moon Men with sleeping pills. Rocky rescues Bullwinkle and the Moon Men. Gidney and Cloyd become media celebrities but soon tire of their fame. They insist that Rocky and Bullwinkle return to the Moon with them, but their ship's fuel has been stolen by Boris. Rocky and Bullwinkle agree to help make more fuel, and they head to Frostbite Falls to procure the secret ingredient: mooseberries. Boris sends the Moon Men's stolen fuel to Pottsylvania, but it explodes upon arrival, leveling the seaport. Boris kidnaps Rocky and Bullwinkle en route to Minnesota by posing as a pilot offering to fly them home. They crash land near Frostbite Falls, only to find that a blight has decimated the mooseberry crop. Bullwinkle manages to obtain the only remaining bush, which is promptly stolen by Boris.
Rocky and Bullwinkle telephone the Moon Men, who have become popular entertainers, and ask for their help in obtaining another mooseberry bush. They book passage on an ocean liner to Pottsylvania, the only remaining source of mooseberries. Boris and Natasha have stolen tickets for the same trip in order to return to their homeland with the stolen bush. The incompetent Peter Peachfuzz, captain of the liner S.S. Andalusia, steers the ship to Holland, Antarctica, and Perth Amboy. When their mooseberry bush appears to be ailing Boris and Natasha harvest the berries. As food supplies aboard ship have dwindled during the erratic voyage a famished Bullwinkle eats the berries which, once picked, have become extremely volatile. He survives the resulting explosion. The ship runs aground on a tropical island. While Rocky, Bullwinkle, and Peachfuzz go ashore Boris steals the Andalusia, but is ordered to return for Bullwinkle. When they arrive in Pottsylvania Boris meets with Fearless Leader and reveals his plan to use the rocket fuel to establish a television transmitter on the moon and to jam American broadcasts with Pottsylvanian commercials. Rocky and Bullwinkle begin an expedition to find a mooseberry bush, which grow on Pottsylvania's highest mountain, Wynchataka Peak. They engage a disguised Boris and Natasha as guides and retrieve a lone mooseberry bush from the mountainside. The group encounters an Abominable Snowman, which soon proves to be Gidney and Cloyd in disguise. The Moon Men hope to use the bush to make fuel for a return trip to the Moon, while Rocky plans to turn it over to the U.S. government. They escape Pottsylvania and sail for the United States. Rocky hatches a plan to send the Moon Men home while also providing the government with rocket fuel, and he proposes to have Gidney and Cloyd naturalized as American citizens who could then become the first Americans on the Moon, with the help of the mooseberry rocket fuel. Senator Fussmussen, a pompous xenophobe who feels that the recent admission of Alaska and Hawaii has created too many new Americans, purposely turns the citizenship exam into an interrogation, which (coupled with Rocky and Bullwinkle's useless studying aids) result in Gidney and Cloyd failing. The two are deported—to the Moon. Bullwinkle makes a batch of fuel and the Moon Men return home, with Senator Fussmussen (too dignified to remove his coat after it gets caught in the door) in tow as the new ambassador to the moon.
- Bullseye Bullwinkle or Destination Moose the first appaerance of Gidney and Cloyd.
- Cheerful Little Pierful or Bomb Voyage the first appaerance of Peter Peachfuzz.
- Axe Me Another or Heads You Lose! the first appaerance of Fearless Leader.
- Gidney and Cloyd will return in The Shot Heard Around The World or The First National Bang and All in Fever Say Aye or The Emotion Is Carried.
- Jet Fuel Formula
- Bullwinkle's Ride or Goodbye Dollink
- Bullseye Bullwinkle or Destination Moose
- Squeeze Play or Invitation to the Trance
- The Scrooched Moose
- Monitored Moose or The Carbon Copy Cats
- Rocky’s Dilemma or Squirrel in a Stew
- The Submarine Squirrel or 20,000 Leagues Beneath the Sea
- Bars and Stripes Forever
- Hello out There! or There's No Place like Space
- A Creep in the Deep or Will Success Spoil Boris Badenov?
- Ace Is Wild or The Flying Casket
- The Back Seat Divers or Mashed Landing
- Bullwinkle’s Water Follies or Antlers Aweigh
- The Inspector-Detector or A Kick in the Plants
- Canoes Who? or Look Before You Leak
- Two for the Ripsaw... or Goodbye, Mr. Chips
- Farewell, My Ugly or Knots to You
- Cheerful Little Pierful or Bomb Voyage
- Summer Squash or He's Too Flat for Me
- The Earl and the Squirrel or The March of Crime
- Adrift in the Mist or Fog Groggy
- The Deep Six or The Old Moose and the Sea
- The Slippery Helm or Captain's Outrageous
- Bullwinkle Makes a Hit or I Get a Bang out of You
- Three on an Island or Tell It to the Maroons
- Dancing on Air or The Pottsylvania Polka
- Axe Me Another or Heads You Lose!
- The Pen Pals or Rock Hocky Rocky
- The Fright-Seeing Trip or Visit to a Small Panic
- Boris Burgles Again or Sinner Takes All
- Dander Ahead or Watch Out for Falling Rockys
- Avalanche is Better Than None or Snows Your Old Man
- Below Zero Heroes or I Only Have Ice for You
- The Snowman Cometh or An Icicle Built for Two
- The Moonman Is Blue or The Inside Story
- Fuels Rush In or Star Spangled Boner
- The Pottsylvania Permanent or I've Grown Accustomed to the Place
- The Boundary Bounders or Some Like It Shot
- The Washington Whirl or Rocky off the Record
Jet Fuel Formula makes numerous allusions to the Cold War, a theme that would become a recurring element of the Rocky and Bullwinkle stories. The fictional nation of Pottsylvania stands in for East Germany, with its character influenced by the Cold War-era Soviet Union and Nazi Germany (for instance, many Pottsylvanian accents are more Germanic than Russian). Pottsylvania is a closed, repressive nation ruled by the Führer-esque Fearless Leader and the mysterious Mr. Big. The United States, on the other hand, is directly satired as an absurd bureaucracy with pompous politicians (such as Senator Fussmussen) and incompetent bureaucrats (typified by Peter Peachfuzz). The themes of the arms race, the space race, international technological competition, and espionage are found throughout the story.
Jet Fuel Formula establishes the running gag in which Boris, and often Natasha, don disguises in order to advance their plot against Rocky and Bullwinkle. The disguised Boris typically presents himself to the heroes, and to the audience, by announcing, "Allow me to introduce myself, I'm—". The name is often a pun on the name of a celebrity or character, some of which were contemporary to the late 1950s/early 1960s and may seem dated or even unfamiliar to 21st century viewers. Much of the humor of these scenes comes from the fact that, although disguised, Boris remains instantly recognizable (at least to the audience), and his aliases are often thinly-veiled puns on his real name. Rocky and Bullwinkle often wonder if they haven't met the "newcomer" before, yet they are consistently duped. In Jet Fuel Formula Boris's disguises include:
- Swami Ben Boris, hypnotist; Natasha plays his unnamed assistant.
- Sir Thomas Lippenboris, millionaire yachtsman (a reference to Sir Thomas Lipton of Lipton Tea fame); Natasha poses as "Lady Alice"
- Sir Hillary Pushemoff (Push Them Off), mountain climber (a reference to Edmund Hillary); Natasha is disguised as his Native American companion, Princess Bubbling Spring That Runs In The Meadow
- A Scientist
- A Federal Plant Inspector
- Ace Rickenboris, pilot (a reference to World War I flying ace Eddie Rickenbacker); Natasha is his stewardess, Miss Callahan.
- Clarence Darronov, lawyer (a reference to Clarence Darrow)
- An Indian canoeist.
- A Pottsylvanian taxi driver; Natasha plays his partner, Spike
- Barnacle Boris Badenov, sea captain (a reference to the song Barnacle Bill)
Lampooning the medium and breaking the fourth wall
Jet Fuel Formula lampoons the medium of television and, particularly, television commercials, which are depicted as being so odious as to be used as weapons by warring nations. The conventions of television are a source for parody, as well as its quality. The characters frequently break the fourth wall to address the audience. This is particularly evident in some of the short supporting features, such as Mr. Know-It-All and Bullwinkle's Corner, in which the audience sees backstage areas, light rigs, etc., and in which Rocky, Bullwinkle and particularly Boris portray characters distinct from their roles in the actual Rocky and Bullwinkle segments. Rocky and Bullwinkle may be viewed as an early, animated example of metafiction, insofar as the characters make frequent reference to the fact that they are, in fact, characters engaged in the presentation of a work of fiction. In one brief scene Capt. Peachfuzz is seen reading a Mr. Peabody comic book. Natasha and Bullwinkle each reckon the passage of time in terms of episodes. Rocky and Bullwinkle respond to comments made by the narrator, and Boris chides him for revealing plot details.
"Our next episode"
The first episode ends with a teaser promoting the next episode with a now-familiar "double title" (Bullwinkle's Ride or Goodbye, Dollink). IMDB uses these "titles" to label individual episodes, but on the Rocky and Bullwinkle DVDs they are simply numbered 1 through 40, suggesting that the titles are to be viewed as a gag rather than as an actual label for the subsequent episode. Many involve cultural references—sometimes rather obscure—and often dreadful puns.
Rocky and Bullwinkle has long been held in high esteem for its witty, even sophisticated writing. But in contrast, the visual portion of the show is a prime example of limited animation, and as such it has been called "a well-written radio program with pictures". Some elements, such as the almost childlike quality of much of the scenery, might today be regarded as an integral part of the "look" of the show, but were in fact the product of severe financial limitations which required that animation be outsourced to a second-tier studio in Mexico. It might be expected that the animation of the earliest episodes would be even more "limited" than what followed. An exhaustive listing of continuity errors in Jet Fuel Formula would be beyond the scope of this article; however, it is common to see Boris's mustache disappear and reappear from moment to moment and for buildings and other background objects (such as the Polynesian hamburger stand visited by the passengers of the Andalusia) to completely change their appearance from one scene to the next.
The adult demographic
As noted above, Rocky and Bullwinkle is acclaimed for the quality of its writing rather than its animation. While the slapstick, "cartoonish" elements of the program may appeal to children the ongoing popularity of the program is due rather to the wit and sophistication of its writing. From the earliest episodes Rocky and Bullwinkle included absurd, anarchic humor aimed primarily at adults rather than children. Five years before Dr. Strangelove, Jet Fuel Formula was satirizing the American military and government, most notably in the person of Capt. Peter "Wrong Way" Peachfuzz but also in other characters and situations throughout the story. In fact, Jet Fuel Formula may be viewed as a 40-episode satire of Cold War sensibilities, at a time when such topics were generally viewed with grave seriousness (see Duck and Cover). In addition to political matters, Rocky and Bullwinkle cartoons include an almost-constant barrage of cultural references. While many may be unfamiliar to a 21st-century audience, some likely were obscure from the start and include references to turn-of-the-century stage comedies and old popular songs. Boris's disguises make reference to Edmund Hillary, Eddie Rickenbacker, and Clarence Darrow, as well as to the profane folk song, Barnacle Bill the Sailor. Furthermore, Bullwinkle's difficulty in speaking the name of Boris's "uncle" (actually the mooseberry bush in disguise) makes reference to the fact, likely unfamiliar to many Americans, that although pronounced "Chumly" the name is actually spelled "Cholmondeley". The "titles" given as teasers for upcoming episodes include references to 1930 Broadway (Cheerful Little Earful), classic literature (James Hilton's Goodbye, Mr. Chips, Ernest Hemingway's The Old Man and the Sea, Rudyard Kipling's Captains Courageous, and William Faulkner's Go Down, Moses—the latter of which could also be read as a reference to the African-American Spiritual), two polka standards (Too Fat Polka and Pennsylvania Polka), early 20th century musical comedy (The Earl and the Girl), classic American drama (Eugene O'Neill's The Iceman Cometh), as well as contemporary films, such as Some Like It Hot, The Moon Is Blue, and Visit to a Small Planet.
According to the recipe glimpsed in Episode 12 the formula for the Moon Men's fuel includes: 1 cup frogs legs 2 Tbs. wolfbane 1 pinch mooseberry juice 3/4 cup light bulbs 1 qt. chalk 3 tanna leaves 6 stink berries In terms of being an edible cake recipe, the formula is, in keeping with the nature of the series, absurd. In addition to the inedible portions (light bulbs and the mass amounts of chalk) and fictional items (stink berries and mooseberry juice), wolfbane has been known as a powerful toxin since antiquity.
Jet Fuel Formula was released on DVD on August 5, 2003 as part of Rocky & Bullwinkle & Friends Complete Season 1. This 4-disc set includes both Jet Fuel Formula and Box Top Robbery (the other season 1 story arc) in their entirety, along with all supporting features from the first season (1959-1960).
- Jay Ward & Bill Scott, producers (2003), Rocky & Bullwinkle & Friends Complete Season 1 DVD. Classic Media/Sony Wonder. ASIN: B00009PJT0.
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