Mr. Big's role in the series was serving the government of the fictional nation of Pottsylvania in some manner. Fearless Leader, the head of state of Pottsylvania, has been shown consulting with Mr. Big on what orders he should send to spies Boris Badenov and Natasha Fatale in several episodes, suggesting Mr. Big's position was apparently a high one, perhaps even on top (similar to the role of the Communist Party leader in Soviet Russia—ruling the country from an extragovernmental position). Mr. Big bears a strong resemblance to series creator Jay Ward. Mister Big only appeared in two storylines, "Upsidaisium" and "Metal-Munching Mice," and was referred to by name twice in the "Jet Fuel Formula" story and once in "Missouri Mish Mash." His schtick consisted of having a short stature (despite his name, he's as small as an insect); however, he would cast a long, tall, and menacing shadow against whatever wall was handy, projecting a sense of fear into whomever he was speaking to (usually Boris and Natasha).